” New designs for packaging of a group of frozen lobster products. The client asked for new designs that could standout and relate the premium product they have. The were no restrictions on the design by the client.
The focus was to create a new visual branding identity, a line of products, so the buyers could identify easily the brand just looking at the design of the package. That would facilitate and increase the international sales.
What stands out on the new packaging is the graphic design itself. This market in Brazil use plain white boxes with cheap printing and don’t really give importance do the design and how it communicates to the buyers. In this case, the design is intended to create a visual communication that relates to the quality of the product and the brand itself, specially in a market that the packaging is extremely regulate buy the government.”