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Monstro Dance Studio’s Branding: Where Ink Monsters and Dance Collide

Monstro Dance Studio’s Branding: Where Ink Monsters and Dance Collide

“Monstro Dance” is a modern dance studio where dance hall, hip-hop, and house styles are practiced.

These styles are filled with energy, dynamism, sensuality, adrenaline, and freedom—this is what makes dance a true art form. When the music plays, our inner essence awakens. We transform into monsters who love to dance, giving free rein to all our emotions and feelings.

The signature style of “Monstro Dance” is bold and unforgettable. It is based on these internal monsters, depicted as splashes of black paint. Each figure is unique and dances against a pristine white background. They convey untamed energy, embodying the spontaneity and intensity that define our dance styles.
The text logo, crafted as ink splatters, enhances the feeling of “monster”—rough, sharp, and full of character.
Ink monsters appear in our design: on posters, clothing, and other merchandise, always in motion. They reflect the spirit of the studio, turning static images into dynamic symbols of self-expression and freedom.
In essence, the “Monstro Dance” style captures a movement culture that is both fierce and liberating. It invites everyone—whether they are experienced dancers or newcomers—to join us in a celebration of authenticity, creativity, and the exhilarating world of dance.

At “Monstro Dance,” every student can meet their inner monster, mastering unique movements and styles that are untamed, expressive, and inspiring.
“Monstro Dance” is a place for growth, where dancers of all levels come together for a single goal: to express themselves, let loose, and refine their art. Here, every dance move is a step towards self-discovery and transformation.

We create an environment in which every dancer feels able to reveal their individuality, pushing boundaries and discovering new facets of their skills. The dance floor is a canvas, a place where every step, movement, jump becomes a brushstroke in collective creativity.

This is a modern youth style of the dance studio that is memorable for its vibrant energy and unique aesthetic. It combines dynamic movements and expressiveness, inspiring young dancers to express themselves and be creative.

CREDIT

  • Agency/Creative: Natalya Bronnikova
  • Article Title: Monstro Dance Studio’s Branding: Where Ink Monsters and Dance Collide
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Graphic Design
  • Industry: Education
  • Keywords: identity, graphic design, studio dance

  • Credits:
    Designer:: Natalya Bronnikova
    Curator:: Pavel Borisovsky
    Education Institution:: HSE University Art and Design School

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