The Branding and Packaging project for Viñedos Veramonte consists of expressing the philosophy of “Living Soils”, which is the communion of careful work in the fields; through respect for the origin and its environment. The aim is for the soils to nourish the vines so that they express their unique character.
The organic wines of Viñedos Veramonte are elegant and authentic, carefully made, and express to the maximum the character of the “Living Soils” of the place.
To work on the concept of “Living Soils” each element present in the vineyards located in the Casablanca-Chile area was collected by hand. The elements were linked to the Biodiversity study that Veramonte carried out in conjunction with the Wine, Climate Change and Biodiversity Program of the Institute of Ecology and Biodiversity and the Austral University of Chile and various types of plants, flowers, animals, insects, all belonging to the biological cycle that inhabits the area were selected to be illustrated and linked together according to a color palette assigned to each strain. 7 different types of worlds were created for the 7 strains of wine. Labels were created for the various international markets, Living Soils, Made with organic grapes, Organic, Organico. At the same time, the Veramonte identity was worked on by redesigning its brand. In Viñedos Veramonte you can find four different vineyards, all of them from the organic vineyards in Casablanca, Colchagua and Apalta, therefore the co-branding of all these vineyards is worked on for their coexistence. Finally, packaging pieces were created, such as boxes and cases, and merchandising for the entire communication of its new identity.
Monica Irarrazaval Is a Chilean designer whose focus is on the development of projects that involve research, identity, creativity, conceptualization, communication and aesthetics to add value to brands, products or services for the development of people, entrepreneurship, companies and the country. Her work experience has been national and abroad. Working on design projects in Barcelona, ​​Paris, Atlanta and Chile.