At the beginning of 2019, the Mongolian company APU COMPANY released a new vodka AURUG with a design from UNIQA.
The name of the brand “Aurug” was taken from one of Genghis Kahn’s palaces with the same name. All valuable trophies of soldiers of the 13th century were stored there. Aurug in Old Mongolian means “great.” The more historical meaning of the word is an ancient warehouse, a palace.
The vodka design was made in a modern style, which includes elements of the famous history and traditions of Mongolia. The golden colour emphasizes on both wealth of Genghis Khan in the era of his reign and also the premium taste of vodka.
Notable design elements: a 13th-century gold coin, which is framed in the symbol of Mongolia, and a poem in Old Mongolian, written as if on the bricks used to build Aurug.
The design of Aurug vodka is an unforgettable history of ancient civilization and the rich taste of the drink itself.
- Agency/Creative: UNIQA
- Article Title: Mongolian Vodka Aurug
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Branding
- Format: Bottle
- Substrate: Glass Bottle