Summary: Visual identity made for the independent band Mansim. The band’s goal is to provide an experience of refuge and warmth, inviting people to immerse themselves in sensations, feelings, thoughts and reflections – the weight of the lyrics comes as a surprise element. Monga’s challenge was to represent that visually.

Mansim (Minas Gerais way of pronouncing the word “meek”) is an independent band from Minas Gerais (Brazil) that aims to provide an experience of refuge and warmth to its audience, inviting them to emerge in sensations, feelings, thoughts and reflections – the weight of the letters comes as an element of surprise.

The challenge of the brazilian studio Monga Design was to represent this visually through a playful, immersive, vintage visual identity, with a certain groove that speaks to people – just like the band’s songs. The logo was written in capital letters to represent the weight of the song’s lyrics.

The work of the musicians began in 2018, with Sulco, a project for YouTube versions of popular songs. As the version project developed, they understood that there was cohesion in their work and that they were building a specific sound language. From that came the desire to create a 100% original sound that could have a greater impact on the Brazilian scene. Throughout this creative process, the musicians understood that the Sulco did not fit into what they were creating, which culminated in the creation of Mansim.

Mansim is: Diogo Machado, bass; Marcelo Moraes, drums; Fred Oliveira, voice; Kleiton França, keyboard and Beto Rosa, guitar.