“Shoro Company” is one of the leaders of food market in the Kyrgyz Republic. New product brand of “Shoro company” in 2021 is a natural fruit bars with 4 flavors: Prunes, Figs, Mulberry and Apricots with chia. The name for this brand is Mömö: literally means “fruity” in Kyrgyz language. And it also phonetically successfully matches the head brand: “Shoro”.
Mömö bars are made without added sugar or preservatives, contain fiber, vitamins A, B, C, E, PP, saturate with energy and are ideal for a healthy snack. As a local producer, snacks have become a strong competitor in terms of low price, because only local, non-imported raw materials are used. And, of course, the quality of the products and the taste of the batch are objectively better than most of the export goods in this segment.
A graphically contrasting design was created for the brand, in which three parts of the design reflect its three main messages. Black design center with (brand name) lettering – emphasizes manual selection of product content. The line employs people who manually select the highest quality fruits, nuts, dried fruits. White part on top and bottom – cleanliness and environmental friendliness of the product. Also, the white background emphasizes the corporate black and white logo of the manufacturer – Shoro. One bright color for each product – reveals the taste of the product and refers to the main type of fruit inside the bar.
To advertise a new product, a design system was thought out with promotion both in the youth environment and in the age audience. Informational posts about the useful content of the product and the absence of sugar in it are also aimed at the image promotion of the product.
- Agency/Creative: Alexey Lysogorov
- Article Title: Mömö Natural Fruit Bars by Alexey Lysogorov
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Kyrgyzstan
- Agency/Creative City: Bishkek
- Market Region: Asia
- Project Deliverables: Advertising, Advertising Photography, Brand Naming, Graphic Design, Packaging Design
- Format: Wrap
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: natural bars, natural snack, kyrgyzstan, kyrgyz republic, fruit bars
Photographer: Denis Bogachev