Moma Awakening Exhibition Identity

Moma Awakening Exhibition Identity

Awakening is a six days exhibition that is held at the Museum of Modern Art to give recognition to Southeast Asian contemporary artists. With the platform of of a renowned and largest museum of modern art, MoMA is giving a chance for both local and global art lovers to learn and support Southeast asian artists. Thus, the name ‘Awakening’ is used to ‘awaken’ local and global audiences about the presence of contemporary asian artists in the Southeast asian sector.

The exhibition will showcases six selected artists from different countries to display their art. The artists will come from these selected countries: Indonesia, Vietnam, Cambodia, Thailand, Singapore, and Malaysia.

The visual elements explore different countries’ patterns and textiles to support the concept of Southeast Asia culture. Irregular and organic shapes were designed to reflect the map of Southeast Asia, applying three significant colours (red, blue, yellow) to represent the countries’ flag colours. The tone and manner of the exhibition highlights the contemporary and vibrant, enlightening energy of the artists for the exhibition.

The whole identity for this exhibition includes event logo, poster, leaflets, banners, ticket, card pass, tote bags, website, and social media. The leaflets come in three inside a front sleeve where each leaflets explains about two artists in the exhibition. Each leaflets has letter die cuts that use the initials ‘SEA’ to reflect the exhibition identity. Overall, every items complement each other and emphasises the diverse culture of the countries.

CREDIT

  • Agency/Creative: Joey Fong
  • Article Title: Moma Awakening Exhibition Identity
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Indonesia
  • Agency/Creative City: Sunway
  • Market Region: Asia, Global
  • Project Deliverables: Exhibition Design, Poster Design, Typography
  • Industry: Non-Profit
  • Keywords: MOMA, SEA, Exhibition Identity, Museum Exhibition, Visual Identity, Event Identity, The Museum of Modern Art, Southeast Asia, Contemporary

  • Credits:
    Designer: Joey Fong

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