Molting is a fashion app that offers a unique and personalized experience to users looking to discover their individual style. The brand’s identity is centered around the idea of embracing change and shedding old styles to try something new. Molting aims to help users break out of their fashion comfort zones and explore new trends and brands.
The app’s visual identity is inspired by the materials used in clothing, such as patterns, textures, and colors. The brand’s name itself represents the process of shedding old layers and trying something new, much like how a molting animal sheds its skin to grow and change. This concept is visually reinforced through the use of graphic materials and the custom-made “Quirky” font.
The “Quirky” font is unique to Molting and adds to the brand’s playful and dynamic nature. The font is designed to be used with both uppercase and lowercase letters and creates dynamic and unpredictable expressions that reflect the brand’s creative spirit.
In addition to its unique typographic system, Molting employs four types of graphic materials that can be used in various settings to create harmony and balance in bold designs with key colors. These materials include diagonal lines, dots, stripes, and color blocks. When combined, these materials can add cheerful energy to physical or virtual spaces and are a solid foundation for Molting’s visual identity.
One of Molting’s key features is its “multi-view” option, which allows users to see multiple views of a single item of clothing. This feature is indicated by a number attached to each item and allows users to see how the style changes with each view. For example, users can click twice to see how a shirt looks with its sleeves rolled up or click multiple times to see how a dress looks with different accessories.
The app also offers a “layering” feature that allows users to mix and match different items of clothing to create their own unique looks. This feature includes options for outerwear, tops, skirts, and trousers, and users can drag and drop to layer the clothes as desired. This feature encourages users to be brave and try different styles, providing them with another level of freedom to experiment with fashion.
Overall, Molting is a fun and creative app that offers a unique way for users to discover their own fashion style and try out new trends and brands. The brand’s visual identity, including its custom-made font and use of graphic materials, reinforces the brand’s quirky and dynamic nature, making it a fun and exciting platform to explore fashion.
- Agency/Creative: Hohoho Co,.ltd
- Article Title: Molting Fashion App Branding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: South Korea
- Agency/Creative City: Seoul
- Market Region: Asia
- Project Deliverables: App Design, Brand Identity
- Industry: Fashion
- Keywords: Branding, Application, Fashion, limegreen, virtual, avatar, naming, brand
Creative Director: TIDO
Creative Director: ALPA
Lead Designer: JQ
Brand Designer: DIDI
Brand Designer: MAY
UX Designer: HOODYE
UX Designer: SIMON
UX Designer: JERRY