The project centers on the naming and innovative packaging design for quail egg products, with a captivating concept that draws parallels between the cosmic elegance of the moon and the unique qualities of a quail egg. This design aims to symbolize the intricate harmony of the universe, highlighting synergy and interconnectedness. By infusing celestial symbolism, the packaging reflects the mysterious allure and sophistication associated with the moon, creating a unique narrative that engages consumers on a deeper level.
To honor the exceptional nutritional value of quail eggs, the packaging adopts a sophisticated, minimalist aesthetic, elevating its presence on retail shelves and ensuring it stands out in its category. The sleek black backdrop enhances its premium allure, while meticulously crafted illustrations of quail eggs further strengthen its connection to the celestial theme. Additionally, artistic renditions depicting various moon phases enrich the visual storytelling, inviting consumers to embark on an imaginative journey of discovery.
The ‘Molor’ logo is creatively designed, with letters partially cloaked in shadow, embodying the balance of light and dark as seen in moon phases. This subtle detail adds depth and complexity to the brand identity, underscoring the symbolic connection between the product and the lunar cycle.
In essence, this packaging design represents elegance, sophistication, and a profound appreciation for nature’s wonders, offering consumers an extraordinary experience that transcends the ordinary. With its cosmic-inspired elements, it invites a sense of curiosity and fascination, making the product an attractive, one-of-a-kind choice.
CREDIT
- Agency/Creative: Backbone Branding
- Article Title: Molor’s Lunar-Inspired Packaging Elevates Quail Eggs to Celestial Sophistication by Backbone Branding
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Box
- Industry: Food/Beverage
- Keywords: packaging design, branding
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Credits:
Creative Direction: Stepan Azaryan
Design Team Leading: Gevorg Abrahamyan
Design: Ashot Hayrapetyan
Photo: Suren Manvelyan
Brand Strategy: Nelly Stepanyan
Brand Strategy: Lusine Harutyunyan