Make your brand magnetic, A—B Archetype Brands. A new brand and identity for Archetype Brands, Magnetic brands, built with purpose. The idea for the design system came from research into magnetic motion behaviours. The variable font, and how it behaves around the em dash, represents the powerful depiction of force, and brings emphasis and recognition to our typographic expression. The design language extends into 3D to reinforce the magnetic motion and reflect the approach centred around purpose lead strategy, fearless creativity and building brands people want to be close to.
CREDIT
- Agency/Creative: Molo_design
- Article Title: Molo Design Helps Create New Brand and Identity for Archetype Brands
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Naming, Branding, Identity System
- Industry: Information
- Keywords: Agencybrand Agency Digital Film Animation Motion
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
