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Molly Mittal Elevates Revair with a Restorative Brand Identity Rooted in Modern Wellness

Molly Mittal Elevates Revair with a Restorative Brand Identity Rooted in Modern Wellness

Brand Identity, Packaging & Experience Design

Revair is a hair oil brand rooted in the philosophy of restoration, built around the fusion of the words revive and hair. Designed to support scalp nourishment, stimulate hair growth, and breathe life into tired strands, Revair goes beyond surface-level beauty. It is a modern wellness ritual, thoughtfully formulated and intentionally presented to elevate self-care into an act of personal revival.

The brand identity was crafted to reflect softness, depth, and ritual. From naming to packaging, every element reinforces the idea of care that begins at the root. The primary colour palette features deep forest green; signaling trust, nature, and regeneration, paired with subtle blush tones and warm gold accents for a luxurious, grounded feel. A bespoke serif wordmark anchors the visual identity, evoking calm elegance and flow.

To deepen the sensory experience, a complete Revair Ritual Kit was developed. It includes a golden restorative hair oil bottle, a satin head wrap, a neem wood comb, and a deck of affirmations transforming a routine into a moment of mindful self-connection. The outer box features thermo-reactive printing that reveals hidden floral designs when touched, mimicking the warmth needed for revival, both metaphorically and physically.

The brand also extends into spatial storytelling through a 3D pop-up retail concept, built as a sanctuary space. With arched product stations, floral oil bars, and botanical textures, the experience invites users to explore the brand through touch, scent, and ritual.

Revair is not just a hair oil. It is a sensorial journey, designed to restore, empower, and glow from the root outward.

CREDIT

  • Agency/Creative: Molly Mittal
  • Article Title: Molly Mittal Elevates Revair with a Restorative Brand Identity Rooted in Modern Wellness
  • Organisation/Entity: Freelance
  • Project Type: Product
  • Project Status: Non Published
  • Agency/Creative Country: United States
  • Agency/Creative City: San Francisco
  • Market Region: North America
  • Project Deliverables: Packaging Design
  • Industry: Beauty/Cosmetics
  • Keywords: Brand Identity, Product Packaging, Design Inspiration

  • Credits:
    Creative Designer: Molly Mittal

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