“molivi designed the logo and packaging for INTIM – Delicate Wash, a foaming cleansing liquid for everyday use of a woman’s sensitive area enriched with organic plants, such as aloe, rosemary, calendula, chamomile, etc. Based on the idea that the product is exclusively targeted to the female audience, molivi decided to design a dynamic and yet delicate logo that, at first sight, resembles a heart. The word INTIM divides the shape in two pieces, referring to the female body. On the packaging design, the logo and subtle pink colour dominates, making the product stand out.”
CREDIT
- Agency/Creative: molivi design agency , Art direction: Mari Dimitrouli , Photography: Mari Dimitrouli
- Article Title: molivi design studio – INTIM
- Project Type: Packaging
- Format: Box
- Substrate: Plastic, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
