Product in pouch packaging, with the possibility of adaptation into other formats. This made me think of a design with elements able to be changed of position to be adapted into other formats keeping the identity of the brand.
The image communicates a typical scene of people going and coming, and enjoying a drink on the beach. The sea and the sky are mixed up in a dreamlike composition. The brand is built with different elements and it can be separated from the background’s illustrations to be used on merchandising or other adaptations.
The development of the Project included taking some fast sketches on a beach bar to catch the environment and the way people stand and move around there. Also trying colors and position of elements to communicate this typical Mediterranean scene.
- Agency/Creative: Magic Mirror Design
- Article Title: Mojito El Chiringuito Pouch by Magic Mirror Design
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Experience, Brand Identity, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture, Research, Structural Design
- Format: Pouch
- Substrate: Plastic