Zekra is a brand that specializes in fashion designing for women which is characterized by elegance and simplicity. In Arabic language Zekra means memory and that is what it looking for as it aims to make every important moment in your life special by providing a big and great collection of wedding dresses and other dresses for different occasions.
It also gives you an option to choose your design to make your moments more and more special in addition to having other clothes collections for all tastes casual, formal, trendy, and inspired by nature and warm colors which make a good and comfortable feeling.
The brand name Highlights the power of the brand by accentuating its specialty and represents its goal by using warm colors inspired by nature and elegant style. The brand contains visible elements such as color, the design, and the logo these three elements give the brand its uniqueness and power which require it to be an international brand.
First, the colours are stunning and reflect our identity as green colour represents hope, harmony, and optimism. Second, the design is elegant and simple which is in line with the definition of fashion. Finally, the logo is a combination of the beauty of colors and elegance of the design which leads us to a powerful and great brand identity.
The main goal of Brand identity is to highlight the definition and aim of a specific brand and that what we have done represents the spirit of fashion in the brand by the tone and voice of nature and luxury colors with classic and elegant style to make a unique identity for the brand.
- Agency/Creative: Mohamed Elmeshad
- Article Title: Mohamed Elmeshad Creates Zekra Brand Identity
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Saudi Arabia
- Agency/Creative City: Riyadh
- Market Region: Middle East
- Project Deliverables: 2D Design, Art Direction, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Branding
- Industry: Fashion
- Keywords: Branding Brand identity Brand design Logodesigner Fashion Fashion style
Brand Designer: Mohamed Elmeshad