In the belief of the harmonious coexistence between man and nature, Ktfarm Farmers’ Association has taken the three requirements of ecological environment, crop production and farmers’ lives into account. The cold-chain monitoring system for a huge amount of purchases can balance the market’s supply and demand, stabilize the farmers’ income and increase revenue. Moreover, its water caltrops had earned the first TAP (Traceable Agricultural Products) certificate in Taiwan, which helps gain a better insight of the guarantees of origin pricing and push forward the employment of old farmers. In addition, the female farm workers were even invited to cook outdoors to promote the local food.

Over 80% of every bite of water caltrops comes from Guantian District, Tainan City. The clear water from Wushantou Reservoir, year after year, has continuously provided great water source to irrigate each pond in the Disctrict. The Association promotes environmentally-friendly planting where wild jacanas can come to peck at their food, and join hands with farmers to breed this field of purple-red water caltrops. From plant selection, manual harvesting, decortication to packaging, more than ten recipes of water caltrops have been created for families to enjoy the flavor of it.

At the moment, there has not been a well-known brand for water caltrop products in the market. The idea behind the rebranding is to have consumers think of Ktfarm Farmers’ Association when it comes to water caltrops of good quality. The aging and inconsistent image of the Association will be redefined with the idea of rejuvenation and handy delicacy largely displayed in its packaging design.