Chinese medicines usually give people an impression that they are complex and slow in preparation, which is different from the fast and convenient lifestyle nowadays. A new Chinese medicine brand, PY Beautyland, is established to challenge the conventional perception towards Chinese medicines by making flavourful instant Chinese medicines. With the shared vision on new Chinese Medical culture, we worked with PY Beautyland, based in Malaysia on their first launched Chinese medicine collagen and metabolism product, 97 Glowic & 97 Supreme.
Inspired by the story of Yang Kwei Fei, one of the Four Beauties of ancient China, and her silver fragrance sachet with grape flower & bird patterned. The silver fragrance sachet is belonging to a beautiful ancient lady that exudes the scent of the fragrance. In addition to being a symbol of beauty, it is also known as one of the aesthetic antiques that combine wisdom and art. Our creation of the brand concept and packaging design is focusing on combining the ancient beautiful story and the contemporary art direction, illustrating the grape flower & bird elements with line art on the collagen packaging design: 97 Glowic, to deliver the beautiful brand personality in modern looks and feel.
Besides the silver fragrance sachet, we illustrated the spinning and fluttered rhythms of Yang Kwei Fei’s favourite dance: Sogdian Whirl on the metabolism packaging design: 97 Supreme to reflect the energetic and elegance of the brand’s personality.
To meet the rapid living habits of modern people, the packaging is designed in sachets for convenient and easy consumption.
- Agency/Creative: Epikinono Studio
- Article Title: Modernise Traditional Chinese Medicine Packaging Design Designed by Epikinono Studio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Malaysia
- Agency/Creative City: Penang
- Market Region: Asia
- Project Deliverables: Art Direction, Graphic Design, Packaging Design
- Format: Box
- Substrate: Pulp Board
- Industry: Health Care
- Keywords: Chinese Medicine, Chinese Packaging, Modern Chinese, Collagen, Metabolism, chinese Herbs, Line Art, Rigid Box Packaging
Designer: Yimin Heng
Designer: Kin Yap
Designer: Soon Cai Ling
Client: : PY Beautyland
Packaging Design:: Epikinono Studio
Project Photography: TW Freeman