Signal Studio – Courage Imperial Russian Stout
Courage wanted an updated label set designed that reflects the history & heritage of their once yearly brewed Imperial Russian Stout.During our research we were granted rare access to archived Imperial Russian Stout label designs from as far back as 1795. This unique access inspired us to create an authentic illustrated background design and bespoke heritage typography which we combined with striking modern colours and foil blocking throughout the bottle label set, international shipping carton and promotional exhibition stand designs.Imperial Russian Stout’s new labelling design brings a freshness to a uniquely collectable heritage brewing product.
CREDIT
- Agency/Creative: Signal Studio
- Article Title: Modern Product Labelling that Reflects the History and Heritage of an Annually Brewed Imperial Russian Stout
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: North America
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
