Sharme is a new skincare and haircare brand of Greenway company. The mission of Greenway company is to produce effective innovative products without any harm to the planet. All the company products are ecological, healthy and made of natural and innocuous ingredients. The company brand portfolio includes many different product lines from food to homecare products.
Sharme DEO brand is specialized in deodorants and antiperspirant protection products. The formula of Sharme DEO deodorant-spray provides strong protection and helps to keep skin healthy. The key audience of the new product is young active people who take care of their health and choose ecological and sustainable products. They spend a lot of time on social networks and tend to share all the aspects of their everyday life there. Greenway uses this marketing canal to communicate with their younger customers using their language. So we needed to create really trendy package design that would be interesting enough for our customers to show and share on their Instagram or TikTok accounts.
The project challenge was to create a vivid remarkable package design for Sharme DEO brand using the most simple materials and ecological design solutions.
To highlight product features and to attract a young audience we have created a modern, minimalist hi-tech packing design. The key element of the design concept is the brand logo made of hand lettering. The brand color system is not only vivid and eye-catching but also intuitively understandable to the customers. The blue color is for the no fragrance item, lime-green introduces aloe-citrus perfume and black is for a fragrance that will be more suitable for men. Smart and simple shape design, modern fonts and colors convey the product’s effectiveness.
All the packing materials as carton, glass and plastic are 100% recyclable. We used only 2 colors in the package design for each item that eventually helps the company to save a considerable amount of water and other natural recourses.
- Agency/Creative: Broks Agency
- Article Title: Modern Packaging Design for an Innovative Beauty Product
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Branding, Graphic Design, Packaging Design, Research
- Format: Box
- Substrate: Pulp Carton