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Modern, Minimalistic and Youthful Riesling Packaging Design

Modern, Minimalistic and Youthful Riesling Packaging Design

R Agency – Kolonist

“Background: The Kolonist Winery, located in Danube Bessarabia, has a reach history but always trying to be trendy and support the fresh, open-minded views of modern youth, especially today in the era of gender equality and elimination of stereotypes.

Idea: Once upon a time, women warriors rode along the steppes of Danube Bessarabia on horseback. But a modern woman does not need to have a real horse to feel free. It is enough just to drink a glass of Riesling by Kolonist – and you are in for the ride of your life.

Execution: A minimalistic but attractive image that you want to associate yourself with. In order to emphasize the rebellious spirit, we put the bottle label diagonally.”

CREDIT

  • Design Agency: R Agency
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Modern, Minimalistic and Youthful Riesling Packaging Design
  • Brand / Project Name: Kolonist
  • External Design Credits: Creative Director Illia Anufrienko Creative Group Head Dima Liutyi Designer Arman Enokyan
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Naming
  • Design Deliverables: Consumer Rebranding
  • Location: Ukraine
  • Market Country: Ukraine
  • Market Region: Europe
  • Product Category: Wine
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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