R Agency – Kolonist
“Background: The Kolonist Winery, located in Danube Bessarabia, has a reach history but always trying to be trendy and support the fresh, open-minded views of modern youth, especially today in the era of gender equality and elimination of stereotypes.
Idea: Once upon a time, women warriors rode along the steppes of Danube Bessarabia on horseback. But a modern woman does not need to have a real horse to feel free. It is enough just to drink a glass of Riesling by Kolonist – and you are in for the ride of your life.
Execution: A minimalistic but attractive image that you want to associate yourself with. In order to emphasize the rebellious spirit, we put the bottle label diagonally.”
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
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