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Modern Holographic Brand Identity and Packaging for Organica Skin Care Products from Ecuador

Modern Holographic Brand Identity and Packaging for Organica Skin Care Products from Ecuador

BLU!LAB Design Lab – Skinly Love Your Skin

Skinly combines organic ingredients with the properties of energetic stones and crystals. The starting point for this project was coming up with a name that would encapsulate all of the benefits of this brand´s products, which are all about natural skin care. We then created a logo which is a graphic abstraction of the molecular composition of the epidermis. From these hexagonal interlaping figures we then created the font. We were inspired by the colours of the stones, crystals and iridescence for it´s color scheme, reminding the user of the colours of dawn and sunset. We were lucky enough to explore various printing techniques for this project. We used screen printing, hot stamping, gold foil, holographic textile vinyl, embossing and holographic paper. The result is a beautiful combination of colours, textures and materials that combine subtly to create a strong brand presence.

 

CREDIT

  • Design Agency: BLU!LAB Design Lab
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Modern Holographic Brand Identity and Packaging for Organica Skin Care Products from Ecuador
  • Brand / Project Name: Skinly - love your skin
  • External Design Credits: Dayocostudio Photographer (Dayanna Valdivieso)
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Brand Digital Design, Consumer Brand Advertising, Consumer Advertising
  • Location: Ecuador
  • Market Country: Ecuador
  • Market Region: South America
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Bottle, Box, Case
  • Consumer Substrate / Material: Fabric, Pulp Carton

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