We would all like to have enough time for lunch, but the big city imposes its own rules of the game which now we can play. Zuppo is a delicious, healthy food that you can take out and eat on the way to the office, home, or just have a picnic in the park.
It is a new offering in the ready-to-eat market. In the minds of the Russian consumer, there is a stereotype that a snack cannot be healthy, and a full meal is impossible without a hot soup. We offer a solution when you need to eat quickly, but fully. Soups and egg-bites in cups that keep the temperature and are convenient to take with you. And special, exquisite recipes will satisfy the the most demanding consumers.
In design the large letter Z contains a lightning and a spring. This is speed and movement. This is the energy of a dynamic of the city. The logo both resembles a superhero icon and serves as a taste descriptor. This will allow you to quickly navigate the shelf and select the desired product.
CREDIT
- Agency/Creative: Anna Rufova
- Article Title: Modern Fast-Food Zuppo Brand and Packaging Design by Anna Rufova
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Strategy, Branding, Graphic Design, Packaging Design, Product Architecture
- Format: Box, Cup, Sleeve
- Substrate: Plastic, Pulp Carton
