Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Modern Fast-Food Zuppo Brand and Packaging Design by Anna Rufova

Modern Fast-Food Zuppo Brand and Packaging Design by Anna Rufova

We would all like to have enough time for lunch, but the big city imposes its own rules of the game which now we can play. Zuppo is a delicious, healthy food that you can take out and eat on the way to the office, home, or just have a picnic in the park.

It is a new offering in the ready-to-eat market. In the minds of the Russian consumer, there is a stereotype that a snack cannot be healthy, and a full meal is impossible without a hot soup. We offer a solution when you need to eat quickly, but fully. Soups and egg-bites in cups that keep the temperature and are convenient to take with you. And special, exquisite recipes will satisfy the the most demanding consumers.

In design the large letter Z contains a lightning and a spring. This is speed and movement. This is the energy of a dynamic of the city. The logo both resembles a superhero icon and serves as a taste descriptor. This will allow you to quickly navigate the shelf and select the desired product.

(

CREDIT

  • Agency/Creative: Anna Rufova
  • Article Title: Modern Fast-Food Zuppo Brand and Packaging Design by Anna Rufova
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Russia
  • Market Region: Europe
  • Project Deliverables: Brand Strategy, Branding, Graphic Design, Packaging Design, Product Architecture
  • Format: Box, Cup, Sleeve
  • Substrate: Plastic, Pulp Carton

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
9
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
9
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
9
Good
Vote
0
Bad
Vote
0