Al-Kimyogar is an innovative dietary supplement producer. They create syrups and sprays, which contain silver and zinc in a form of nano-colloids, that kill viruses, protect the immune system, reduces tiredness, and support the organism.
All the raw materials for the products arrive from Canada. The main audience of the product is people of all ages in Uzbekistan. The product is unique, as it uses nano-technologies that are far more effective than other types of medicals — nanos absorb in human blood for 98%, while traditional pills and syrups demonstrate less performance.
So, when the Brand came to us, it had two main uniquenesses of the Product: usage on nano-technologies and Canadian origination.
Our task was to demonstrate these specific features of the product, making a minimalistic design, that is close to Johnson&Johnson packaging style.
For packaging we chose white color as the main one — it associates with medicine, and somehow refers to silver, which is a main ingredient of the Product. In order to focus customer’s attention on the usage of nano-technologies, we inserted small dots on the packaging — they were a symbol of nano-colloids: quite small, microscopic particles of silver and zinc.
Later on, as we had a task to highlight the Canadian roots of the Product, we placed a red ribbon on the bottom of the packaging. Also, we noticed a high silver assimilation percentage of the Product.
Designing spray packaging, we used a little different approach. As the spray is something that bursts out all around from one smaller point, we made a star out of nano-dots to visualize this process. It was a pretty good idea as the star is a symbol of health and happiness in many cultures and countries.
In the end, the design was made in two languages — Russian and Uzbek, which are the most common in Product’s market.
All in all, ArZincum syrup and spray is one of the most minimalistic, esthetic, and meaningful works of our independent brand design agency. The Product is now successfully placed on pharmacies of the Middle East.
- Agency/Creative: Minim
- Article Title: Modern Concept For ArZincum Syrup And Spray From Minim Design Agency
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Uzbekistan
- Market Region: Middle East
- Project Deliverables: Brand Architecture, Branding, Graphic Design, Packaging Design
- Format: Bottle, Box
- Substrate: Plastic, Pulp Carton