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Modern Chinese Premium Mooncake Packaging

Modern Chinese Premium Mooncake Packaging

Box Brand Design – NWD Mooncake

New World Development Company Limited (NWD) commis to adding superior taste and creating a true artisanal journey for its clients. Based on this service mission, we express the Chinese traditional hand craft art in a new modern way. The new mooncake package is presenting the new aesthetics of living by NWD’s statement.

CREDIT

  • Design Agency: Box Brand Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Modern Chinese Premium Mooncake Packaging
  • Brand / Project Name: NWD Mooncake 2018
  • External Design Credits: AE: Miki Long Graphic Designer: Joey Lo Art Director: Yvonne Chung Design Director: Joey Lo
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Industrial Brand Design
  • Location: Hong Kong
  • Market Country: Hong Kong
  • Market Region: Asia
  • Product Category: Promotional
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Board, Pulp Paper

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