Modern Bold Rebrand for Tatera

CREDO AGENCY – TATERA Brand

TATERA: From a startup to a million-dollar business. Tatera is became one of the most famous home fragrance brands in the GCC. The brand was named Mr. Mubkhar, and then was changed to what it is now known and recognised as: TATERA. They asked us to dig deeper, develop their brand strategy and design a new look and feel that would speak to their consumers.APPROACHStrategically, we advised in renaming the brand and narrow down the focus in order to lead the home fragrance category. We suggested “TATERA” as a new name, which means “perfume” in Arabic. This was the brand’s best seller product so it was a smart decision that wouldn’t confuse the target audience of TATERA. The identity was built based on a minimal design approach, and the main code of communication was the merger of the English and Arabic letter. The color was selected intentionally as to neutralize the colors of the products itself. We develop a new packaging system that suits the new proposed positioning in the market.