Sol Benito (INDIA) – GAME ON Perfumed Deodorant
“GAME ON Perfumed DeodorantBrief:The brief highlighted the need to create 4 deodorant Designs with brand name GAME ON that expresses Style, Persona and Boldness for men and woman meant for Indian Market. Strategy:As a part of design strategy we played with strong colour palette and Bold Graphics with suggestive variant name Like STUD & DUDE for Man and HOT & SEDUCE for WomanHere the very idea was to unleash the characteristic of masculine and feminine persona which is every individual would love to identify withThus the job scope was to find an ultimate object of man’s and woman’s identity that symbolises Style, Persona and Boldness in very captivating mannerAnatomy of Product: Aluminium Can: High gloss black can with graphicsPP Cap: Simple Cylindrical slanted cap with Colour moulded plate with Brand logo embossed
CREDIT
- Agency/Creative: Sol Benito
- Article Title: Modern, Bold packaging Design for Game On Deodorants for the Indian Market
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: India
- Market Region: Asia
- Format: Can
- Substrate: Metal
