Ethan Brown, Ella Flood and Ben Chamberlain – Pure
We created a fictitious brand aimed at challenging an existing market. We invented Pure. Pure is a healthy juiced water for kids aiming to endorse creativity whilst championing a healthy drink for kids. Made from organic fruit juice and British spring water, Pure combines a tasty drink with creativity by using lettered cans to encourage the user to doodle whatever they wish. This allows them to spell words using cans and expand their imagination, whilst promoting recycling, healthy drinking and creativity – one can at a time.
CREDIT
- Agency/Creative: Ethan Brown , Ella Flood and Ben Chamberlain
- Article Title: Modern Beverage Packaging Design for Pure Juiced Water
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Global
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
