Mochi is more than just a treat—it’s an experience of soft, chewy delight wrapped in vibrant flavors. The brand identity for Mochi was crafted to visually capture the essence of this irresistible dessert, blending playfulness with sophistication to create a design system that feels as inviting as the product itself.
From the logo to the packaging, every detail was thoughtfully designed to reflect the unique textures and flavors of mochi. The visual language embraces a balance of softness and vibrancy, mirroring the contrast between mochi’s delicate outer layer and its flavorful, indulgent filling. The typography, color palette, and graphic elements work harmoniously to evoke a sense of lightness and joy while maintaining a modern, premium feel.
The packaging design plays a crucial role in elevating the brand’s presence, ensuring that every unboxing moment feels special. The materials, finishes, and structural design were carefully selected to enhance the tactile experience, echoing the soft and pillowy texture of mochi itself. Subtle illustrations and carefully placed branding elements add a touch of whimsy, making each package feel like a delightful treat before it’s even opened.
This cohesive identity not only strengthens the brand’s visual presence but also creates an emotional connection with its audience. Whether displayed on shelves or shared online, the Mochi brand leaves a lasting impression, inviting customers to indulge in a moment of sweetness and nostalgia.
By seamlessly blending modern aesthetics with the authentic charm of this beloved treat, Mochi’s branding stands as a perfect reflection of the product—playful, soft, and utterly irresistible.
CREDIT
- Agency/Creative: Amjad Battal
- Article Title: Mochi Branding and Packaging by Amjad Battal
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Saudi Arabia
- Agency/Creative City: Riyadh
- Market Region: Asia, Middle East, Global
- Project Deliverables: Advertising, Art Direction, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Branding, Creative Direction, Design, Graphic Design, Icon Design, Illustration, Label Design, Logo Design, Packaging Design, Packaging Guidelines, Pattern Design, Poster Design, Product Design, Textile Design
- Format: Bag, Box
- Industry: Food/Beverage
- Keywords: brand identity - packaging - mochi - ice cream - food - sweet - japan - friendly - snack - graphic design
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Credits:
Brand Designer: Amjad Battal
