MOA Dried Fruit Packaging Design

MOA Dried Fruit Packaging Design

We renewed the packaging of MOA Snacks, the Canadian dry fruit chips brand. The product, which was sold in a dark package, had problems such as incomprehensible texts and not showing the product naturally. We included this product in the entertainment world of the snack category. We wanted these locally and freshly produced products in Turkey to be in colors suitable for the Mediterranean geography.

We preferred a simple and understandable language in the design. We colored the product information according to each variant on a white background. We also used the fruit drawings we used on the packaging in their own colors.

We emphasized the originality and naturalness of the product using simple but handmade drawings. We used the product in the image with a different expression, both vertically and fully, half and horizontally. We have created a refreshing packaging scheme with the colors we use in tones that will remind us of the summer months.

We preserved the corporate turquoise color of the brand in its packaging. We have created a balance between the plain and understandable fonts we use and the content illustrations.

We used lines resembling the sun in the product name to dry in the sun.

In the brush trace we positioned above, we wrote that the product is 100% natural.

The project took approximately one month. In this process, we closely followed the details of customer analysis and product usage with brand owners. Our research on industry and design orientations made up 25% of the project time, especially since it will be on sale in the Canadian market. Thanks to the feedback we received, we understand that this concept is in line with North American design trends.

CREDIT

  • Agency/Creative: Süleyman Bagdat
  • Article Title: MOA Dried Fruit Packaging Design
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Turkey
  • Agency/Creative City: Freelance Packaging Designer / İstanbul
  • Market Region: Europe, North America
  • Project Deliverables: Brand Creation, Brand Design, Brand Redesign, Brand Refinement, Design, Editing, Food Styling, Graphic Design, Label Design, Packaging Design, Product Design, Rebranding, Retail Design
  • Format: Blister-Pack, Wrap
  • Substrate: Plastic, Pulp Paper
  • Industry: Food/Beverage
  • Keywords: packaging design graphic label package pack dried fruit food snack

  • Credits:
    Art Director: Oğuzhan Bagdat

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