Phinnio is a Peranakan Indonesian–Chinese pia pastry, rooted in the heritage of the traditional Chinese mooncake yet reimagined with a gentle, modern elegance. The name Phinnio carries deep personal meaning: it is derived from the name of the mother who created and perfected the original family recipe. At the heart of the name lies the word Nio, read as niáng in Chinese, which translates to “woman” or “mother”—a title that represents tenderness, warmth, and generational love.

This niáng character becomes the central symbol of the Phinnio logo. It is more than a visual mark—it is a tribute to the maternal spirit that inspires the brand. Surrounding the character are meticulously illustrated leaves, flowers, and singing birds. Each element is chosen with intention: the leaves represent growth and continuity; the flowers symbolize grace, purity, and refinement; and the birds embody joy, gentleness, and life that blooms around a nurturing presence. Together, these elements reflect the elegance of a mother’s influence, carried from one generation to the next.

This visual composition mirrors the philosophy behind Phinnio’s pastries. Every piece is crafted with the same softness, dedication, and care that a mother gives to her family. The textures are delicate, the flavors balanced, and the overall experience evokes comfort and familiarity. Phinnio is not merely a pastry—it is a celebration of heritage, family, and the timeless gentleness of a mother’s touch, lovingly preserved in every creation.
Surrounding the niáng character are leaves, flowers, and singing birds—symbols of gentleness, growth, and elegance. These elements represent the grace and nurturing spirit of a mother passed down through generations, as well as the softness and delicate craftsmanship found in every Phinnio creation.