Alessandri Design is excited to reveal the new brand identity for Mixtura Pharmacy. If anyone suffering from the effects of poor design should pay us a visit — we’ve got just the remedies to help in a pinch. That’s how Mixtura Pharmacy Co. came to Alessandri Design & Brand Studio. When they approached us, they were looking for a design that would set them apart in a highly competitive and visually cluttered environment. What we delivered was a striking corporate identity that blends bold, black design elements with a fresh, „next-level alphabet soup“ concept. Or was it the other way around? Never mind. The end result was a design signature that is as unforgettable as it is distinctive.

We’ve always believed that design should be a memorable experience, and Mixtura’s new visual identity delivers on that promise. The design was meticulously crafted to stand out amid the garish strip mall architecture that defines the suburban sprawl of Vienna. With its clean, modern lines and innovative typography, Mixtura’s branding cuts through the noise, commanding attention in a way that few others in the crowded pharmacy retail space can.

What sets Alessandri Design apart is our ability to create branding that doesn’t just blend in — it stands out. In this case, we helped Mixtura break free from the typical pharmaceutical branding clichés, positioning them as an innovative leader in the healthcare sector. This work for Mixtura is a perfect example of how thoughtful, well-executed design can elevate a brand and help it thrive, even in a saturated market.