Genna Istanbul – ROGO, Mixed fruit milk drink
” In order to ingratiate milk to children, Rogo brought fruits’ flavour and milk’s nutritiousness together. This innovative product is the first and only in it’s category and contains 30% milk, 35% fruits and 67 mg calcium.
While designing logo, we were inspired by udder so arrayed letters symmetrically as four round shapes. For the packing design, we gave primacy to attract children’s attention, therefore gathered fruit slices and milk piquantly. By this way, we expressed how the product occurred, as natural as we could be.”
CREDIT
- Agency/Creative: Genna Istanbul
- Article Title: Mixed Fruit Flavour Milk Drink Brand and Packaging Design ROGO
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Turkey
- Market Region: Europe
- Format: Bottle, Sleeve
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
