In many Asian cultures, edible bird’s nests are among the most luxurious delicacies because they are not only rich in nutrients for health but also scarce and hard to harvest. Therefore, a bird’s nest is a precious gift for special occasions, and it is the reason why lots of brands choose premium designs for brand identity, including our client, Mita Bird Nest.

Mita’s logo has two parts: logotype and logomark.

Its typeface is a serif font and is customized in bold and light strokes, conveying sophistication and elegance for the brand name. Another interesting thing about the typeface is the letter “a” which is customized to a bird.

The Mita logomark features an illustration of a bird nest, directly showcasing the brand’s product and its luxurious essence. More than that, it also is an illustration of a bird with a bird beak through the sharp strokes outside.

The logo is designed in a minimalist style, but it conveys the premium brand and the product and leaves a lasting impression on consumers.

About the packaging, there are glass jars for the edible bird’s nest soup and a rectangular paper box for jars and bird’s nests. The jars are designed only with the logo on one side. However, consumers easily distinguish types of bird’s nests by realizing the ingredients contained in the glass jars.

On the other hand, the paper box is white with golden yellow text and the logo, exuding simplicity and elegance. The big flowing sound wave graphic on the packaging represents the bird’s sound, adding a dynamic element to the design.

Overall, our design aims to enhance the luxurious appeal of Mita’s products, creating a feeling of appreciation and special attention when they give the bird nest to someone.