Mit Matcha for Los Amigues

Mit Matcha for Los Amigues

Hi! estudio – Mit Matcha for Los Amigues

The concepts of Union and meeting were used for the development of this project, the Union of two continents (Asian and American) and the action of meeting to take Matcha as part of an ancestral tradition translated into daily action. From here we start for the creation of the Name (Meet = Mit).A matcha with different flavors (cocoa, vanilla, strawberry, natural)We developed a modular and practical container that allows us to turn it into a cup when serving matcha, with recycled and natural materials providing the project with a friendly communication, two circles that seem to be handmade as unifying elements of the concept and representative of the project.

CREDIT

  • Design Agency: Hi! estudio
  • Organisation/Project Type: Agency, Published Self Promotional Design
  • Article Title: Mit Matcha for Los Amigues
  • Brand / Project Name: Mit Matcha for Los Amigues
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity
  • Location: Mexico
  • Market Country: Mexico
  • Market Region: Multiple Regions
  • Product Category: Dairy
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Fabric, Wood

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