Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Mister Wyets Create Packaging Design for Premium African Sugarcane Gin

Mister Wyets Create Packaging Design for Premium African Sugarcane Gin

Umodzi gin is a luxurious sugar cane gin, entirely sourced from Africa. Our mission is to source & develop outstanding products, working with the best ingredients, skills and raw materials on the continent.

To craft this high-quality gin, we have sourced from 11 African countries to create one unified African product. We want our consumers to feel like they are experiencing the vibrancy of different countries in Africa through our gin.

The main aim of this project was to highlight the “Premium African” Element of the Brand Umodzi. One needs to feel the Vibes; the African Vibe and spirit in all touchpoints of the Brand. Gold and Black were strategically chosen as the brand colours because it exudes luxury and sophistication which complements the Brand’s ideals.

Everything that makes up the brand was sourced from Africa. This goes takes us back to the brand story of Harnessing the magic of Africa into a bottle and sharing that magic with the entire world. The Magic of Africa in a Bottle. This is an experience we want consumers to have when they come in contact with the product. Feeling the VIBE is a whole African Magical Experience.

CREDIT

  • Design Agency: Mister Wyets
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Mister Wyets Create Packaging Design for Premium African Sugarcane Gin
  • Brand / Project Name: Umodzi Gin Packaging Design
  • Strategic Deliverables: Product Architecture
  • Design Deliverables: Packaging Design, Brand Identity
  • Location: Ghana
  • Market Country: United Kingdom
  • Market Region: Global
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass Bottle

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
6
Good
Vote
7
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
5
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
2
Bad
Vote
0