Umodzi gin is a luxurious sugar cane gin, entirely sourced from Africa. Our mission is to source & develop outstanding products, working with the best ingredients, skills and raw materials on the continent.
To craft this high-quality gin, we have sourced from 11 African countries to create one unified African product. We want our consumers to feel like they are experiencing the vibrancy of different countries in Africa through our gin.
The main aim of this project was to highlight the “Premium African” Element of the Brand Umodzi. One needs to feel the Vibes; the African Vibe and spirit in all touchpoints of the Brand. Gold and Black were strategically chosen as the brand colours because it exudes luxury and sophistication which complements the Brand’s ideals.
Everything that makes up the brand was sourced from Africa. This goes takes us back to the brand story of Harnessing the magic of Africa into a bottle and sharing that magic with the entire world. The Magic of Africa in a Bottle. This is an experience we want consumers to have when they come in contact with the product. Feeling the VIBE is a whole African Magical Experience.
CREDIT
- Agency/Creative: Mister Wyets
- Article Title: Mister Wyets Create Packaging Design for Premium African Sugarcane Gin
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Ghana
- Market Region: Global
- Project Deliverables: Brand Identity, Packaging Design, Product Architecture
- Format: Bottle
- Substrate: Glass Bottle
