2X TJEDNO or in English it is 2X WEEKLY is a new concept of smart fitness for women’s recreation. It is a revolutionary concept in smart fitness designed exclusively for women. 2X TJEDNO combines cutting-edge technology with personalized training to empower women on their fitness journey like never before. This new training concept for women in the Balkans brings innovation and fresh energy to the market. The 2X TJEDNO concept has no ordinary exercises, no strenuous training, it is simply and easily conceived, so that it is effective and as short as possible to the goal.
This new brand concept in the market also required a new brand identity from scratch.
The branding requirements were modern, clean, dynamic in every way and most importantly, scalable across markets and languages. The “2X” symbol will always remain, while the brand typography may vary in different languages. It will still retain its identity and recognition in all combinations.
The symbol represents a woman with raised hands full of happiness and contentment. Number two can be a duo of two women who come for training or twice a week for recreation.
The brand elements and the entire visual language came from the symbol itself. The parts, logic and aesthetics of the symbol were used to form the basic elements of the brand, which were scaled in the overall visual communication.
Visual communication is also formed to focus on delivering a message directly to the viewer or potential participant.
CREDIT
- Agency/Creative: Mirza Selimovic
- Article Title: Mirza Selimovic’s Innovative Branding for 2X TJEDNO to Help Revolutionising Women’s Fitness in the Balkan Region
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Bosnia and Herzegovina
- Agency/Creative City: Sarajevo
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Logo Design, Poster Design
- Industry: Health Care
- Keywords: Branding, Brand design, Brand identity, Logotype, Logo
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Credits:
Freelance Designer: Mirza Selimovic
