The Miratorg company is launching a new product on the market of frozen convenience foods—chicken donuts. Nuts or rice flake breaded donuts can be eaten as a separate dish or used to make sandwiches. Delicious product was made from natural meat of own-grown production.
The product is focused on the youth audience and people readiness to consider some degree of experimentationThe large inscription “Oh my donuts!” draws the consumer’s attention at the store shelf. Typography takes up most of the packaging, and the product itself is inscribed in one of the letters. We used realistic macro photos for food zone to show the appetency of donuts. The product stands out among competitors due to the pastel color palette and the active typographic composition. Miratorg chicken donuts in new packaging have already been put into production and can be found on store shelves!
- Agency/Creative: Ferma Branding
- Article Title: Miratorg Oh my donuts Packaging Design by Ferma Branding
- Organisation/Entity: Agency, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Packaging Design, Product Naming, Research
- Format: Box
- Substrate: Pulp Fibre