The cryptocurrency world can often appear out of reach, especially in Southeast Asia, where many believe it is only for tech-savvy people or finance experts. Let’s meet Mirai App, a super crypto app that aims to change that misconception! Their mission is to bring 100 million users on-chain through a native crypto experience by making crypto accessible and convenient for everyone, regardless of background.
But how can a crypto app feel approachable and familiar instead of daunting? To achieve this, Mirai App needed a brand identity emphasizing its ease of use and a friendly vibe. That’s where Door Creative stepped in. We came together to bring the vision of Mirai App to life with a fresh look that resonates with users.
We immersed ourselves in the world of Mirai App, gaining a deeper understanding of its target audience, aspirations, and challenges. We created a brand identity that makes crypto feel as simple and approachable as a daily companion. At the heart of this vision is Mirai Cat, a playful mascot that embodies ease and friendliness, giving crypto a lively and welcoming appearance.
To elevate the user experience, Door developed a vibrant color palette and dynamic graphic elements that best express Mirai App’s inviting personalities. Every design detail echoes Mirai App’s mission to make crypto familiar and approachable for all. This lively new identity establishes Mirai App as a reliable companion, empowering everyone to embrace crypto in their daily lives with confidence.