Minwa is a new line of perfumes and body creams, inspired by contemporary Arab women. In Arabic its name means to wish. When we see a shooting star it is tradition to make a wish, that’s why the symbol and the whole concept of the brand uses that element to build its visual identity. The packaging of the entire line follows the same visual pattern, using holographic foil and internal printing to reinforce the sophisticated experience of the product.
CREDIT
- Agency/Creative: ADD Branding - André Candeloro
- Article Title: Minwa Brand Identity and Packaging Design Created by ADD Branding
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: Asia
- Project Deliverables: Brand Advertising, Brand Guidelines, Brand Identity, Brand Naming, Graphic Design, Identity System, Packaging Design
- Format: Bottle, Box, Jar
- Substrate: Glass Bottle, Glass Jar
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
