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minimalist – ZAMI Genuine Vinegar

17th July 2015 0 Votes
minimalist – ZAMI Genuine Vinegar

“ZAMI is an eco-friendly sweet persimmon monoculture fram with a proud history of 40 years since its establishment in 1974.
The persimmon grown in the farm is called ‘Fuyu’, which is well known as the highest quality persimmon for its delicate, soft flesh and rich sugar content.

In order to bring out the brand philosophy and its quality, the overall look and feel of packaging is understated, rather minimal.”

(Korean) “‘์‚ฌ๋ž‘์ด ๋„˜์น˜๋Š” ๋ง›’์ด๋ผ๋Š” ๋œป์„ ๊ฐ€์ง„ ์ž๋ฏธ๋Š” ์ž์—ฐ๊ณผ ์‚ฌ๋žŒ์ด ์‚ฌ๋ž‘์œผ๋กœ ํ•จ๊ป˜ ๋งŒ๋“œ๋Š” ์ž๋ฏธ๋†์žฅ์˜ ์ „ํ†ต ๋ฐœํšจ์‹ํ’ˆ ๋ธŒ๋žœ๋“œ์ด๋‹ค.
1974๋…„์— ์„ค๋ฆฝ๋˜์–ด 40๋…„์˜ ์—ญ์‚ฌ๋ฅผ ์ด์–ด์˜จ ์ž๋ฏธ๋†์žฅ์€ ๊ตญ๋‚ด ์ตœ๋Œ€ ๊ทœ๋ชจ์˜ ์นœํ™˜๊ฒฝ ๋‹จ์ผ ๋‹จ๊ฐ๋†์žฅ์œผ๋กœ์„œ, ์œก์งˆ์ด ์น˜๋ฐ€ํ•˜๊ณ  ๋ถ€๋“œ๋Ÿฌ์šฐ๋ฉฐ ๊ณผ์ฆ™์˜ ์„ฑ๋ถ„์ด ํ’๋ถ€ํ•ด ๋‹จ๊ฐ ์ค‘ ๊ฐ€์žฅ ์ตœ์ƒ์˜ ํ’ˆ์งˆ์ด๋ผ๊ณ  ์•Œ๋ ค์ ธ ์žˆ๋‹ค.

3๋…„์‚ฐ ์ž๋ฏธ ์‹์ดˆ์˜ ํŒจํ‚ค์ง•์€ ์ž๋ฏธ๊ฐ€ ๊ฐ€์ง„ ๋ธŒ๋žœ๋“œ ์ฒ ํ•™๊ณผ ์ž๋ฏธ์˜ ํ’ˆ์งˆ์„ ๊ฐ€์žฅ ์ž˜ ๋‚˜ํƒ€๋‚ด๊ธฐ ์œ„ํ•ด ๊ธฐ๊ต๊ณผ ์ƒ‰ ๋“ฑ์„ ์ตœ๋Œ€ํ•œ ๋ฐฐ์ œํ•˜๊ณ  ์žฌ์งˆ ํŠน์œ ์˜ ํ…์Šค์ณ์™€ ํƒ€์ดํฌ๊ทธ๋ผํ”ผ๋ฅผ ์ตœ๋Œ€ํ•œ ์‚ด๋ ค์„œ ์„ฌ์„ธํ•˜๊ณ  ๋ฏธ๋‹ˆ๋ฉ€ํ•œ ๋ฃฉ์„ ํ‘œํ˜„ํ•˜์˜€๋‹ค.”

CREDIT

  • Agency/Creative: minimalist
  • Article Title: minimalist – ZAMI Genuine Vinegar
  • Project Type: Packaging

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