Mild Tiger – Contender Cold Brew Coffee
With Contender, Mild Tiger sought to blend minimalist and hand drawn visual elements to develop the big idea of the coffee brand. A No-nonsense and straight forward coffee drink packed with bold flavor. I used only one illustrative element, thunderbolts, to figuratively describe the levels of caffeine found in each coffee.
Just Thunder
A regular cold brew represented with a single rust thunderbolt.
Thunder Free
A decaffeinated cold brew with a NO! boldly over a creme lightning bolt.
More Thunder
Something like a double shot with double bright blue lightning bolts.
The wordmark and tagline are handdrawn and inspired by traditional hand lettered signs.
HOLD YOUR OWN. BE A CONTENDER.
CREDIT
- Agency/Creative: Mild Tiger
- Article Title: Minimalist Hand Made Conceptual Brand and Packaging Design for Contender Cold Brew Coffee
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: North America
- Format: Bottle
- Substrate: Glass, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
