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Minimalist Branding for the Mighty Bucha Herbal-infused Kombuchas

Minimalist Branding for the Mighty Bucha Herbal-infused Kombuchas

Timothy Ames – The Mighty Bucha

Wendy Budd is a Medical Herbalist and Apothecary owner who has been creating her own Kombucha for many years. Kombucha has long been part of her treatments but it had a relatively small number of people who were aware of it: so she approached me to help with its wider launch.Wendy’s experience as a Medical Herbalist is her real strength and the knowledge and training that she brings to her Kombucha is what makes it so special. To emphasise this I created a brand that uses space and symmetry to feel calm; while the use of bright colours, script typography and friendly microcopy keeps it fresh and inviting.The project came with some interesting challenges: including explaining what Kombucha is, communicating the health benefits of the herbs and roots used, branding a health drink with a relatively high level of caffeine and getting the consumer to trust something that had been fermented. Emphasising trustworthiness was very important to the process: having in-depth information on the bottle and the detailed breakdown of it’s contents and nutritional values were very deliberate decisions to communicate the amount of testing that were undertaken pre-launch. The branding has had some wonderful feedback and it has been a real joy to see people’s excitement for the Mighty Bucha!

CREDIT

  • Design Agency: Timothy Ames
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Minimalist Branding for the Mighty Bucha Herbal-infused Kombuchas
  • Brand / Project Name: The Mighty Bucha
  • Production Credits: label.co.uk
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice, Consumer Brand World
  • Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass, Pulp Paper

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