Minimalism of Masi (Cavit) Wine Packaging Design From Italy

Minimalism of Masi (Cavit) Wine Packaging Design From Italy

BREAK DESIGN – Maso Cervara

Minimalism was the most effective way to achieve elegance and premiumness. At the same time, subtraction allowed to give more emphasis to each one of the elements in golden lamina used to tie wines to their terroir: antlers for “Maso Cervara” (from the deers or “cervi”, that came to feed on vine shoots); mulberry leaves for Maso Romani (from plants growing next to the vineyards, in an area rich in biodiversity); and a tower for Maso Toresella (from “torre”, the tower that characterize the ancient farmhouse or “Maso”, in Italian). The white wines have been differentiated with bright colours, recalling those of white grapes, whereas the red ones kept darker tones.

CREDIT

  • Agency/Creative: BREAK DESIGN
  • Article Title: Minimalism of Masi (Cavit) Wine Packaging Design From Italy
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Italy
  • Market Region: Multiple Regions
  • Format: Bottle
  • Substrate: Glass

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