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Minimal Bikini Brand Mar de Amore

Minimal Bikini Brand Mar de Amore

Created by the lovely Hazly Cantón, this minimal swimwear brand, designed to highlight women figure believes in self-love and love itself.

Mar de amore means “ocean of love”. Inspired by the sea, it’s movement and flow the brand design is lineal, thin and minimal.

Creating an identity that mirrored the simplicity of the sea and the warm feeling of the sand, we used a neutral palette with color accents to express a romantic and soft feeling.

Following the romantic and sensual brand philosophy, the identity system is based on marine ecosystem elements and
amorous quotes.

Bikini

Be kini
Be kind
Be one kind.

CREDIT

  • Agency/Creative: Savia
  • Article Title: Minimal Bikini Brand Mar de Amore
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Mexico
  • Market Region: North America
  • Project Deliverables: Brand Identity, Brand Naming
  • Format: Bag
  • Substrate: Fabric

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