Minimal and Conceptual Packaging Design for a Rice Brand
Crackers design studio – Sagar Basmati Rice Packaging design
“Our recent packaging project for a basmati rice was developed according to the USP of the product. There are several similar looking and typical traditional packaging designs available in Indian rice market. We asked ourself, how to break this?
Worked on the minimal concept & keeping in mind the usp we developed the designs which not only breaks the clutter but also the use of bright colours gives this packaging a fresh, modern and distinct look.
This packaging was appreciated by the client & recently got published.”
CREDIT
- Design Agency: Crackers design studio
- Organisation/Project Type: Agency Commercial / Published
- Article Title: Minimal and Conceptual Packaging Design for a Rice Brand
- Brand / Project Name: Sagar Basmati Rice Packaging design
- Project Type: Consumer Brand Redesign
- Strategic Deliverables: Consumer Research / Insight
- Design Deliverables: Consumer Graphic Packaging Design
- Location: India
- Market Country: India
- Market Region: Asia
- Product Category: Cupboard Food
- Consumer Packaging Format: Bag, Pouch
- Consumer Substrate / Material: Plastic, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
