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Minimal and Bold New Brand and Packaging Design for Small Batch Barossa Valley Winemakers

Minimal and Bold New Brand and Packaging Design for Small Batch Barossa Valley Winemakers

Chad Holman – Clone 2017 Barossa Valley Shiraz

“The Western Ridge in South Australia’s Barossa Valley wine region is home to a variety of Shiraz clones, each a testament to it’s unique terrior. For this wine, the winemakers identified a single vineyard Shiraz clone 1127 for it’s deep colour and sweet raspberry and blackberry fruit. Positioned north to south, the sun penetrates the vine longer during the day on the elevated free draining soils of ironstone over red clay.

Clone Wines was created by former Gawler school mates Domenic Torzi and Tim Freeland. Their vineyards are unique remnant plantings that have mostly survived urban expansion, true masterpieces of wine grape flavour, weathered, gnarly and magnificent in their defiance of commercial expansion. Wine made by flavour, not by numbers is one way of describing their approach to winemaking.

The overt use of deep blue, modern bold branding and minimal use of copper hot stamping speaks not only to the minimal intervention winemaking technique, but also to the deeply coloured wine featuring silken, medium bodied flavours of chocolate, spice and fine grained tannin structure.”

CREDIT

  • Agency/Creative: Chad Holman
  • Article Title: Minimal and Bold New Brand and Packaging Design for Small Batch Barossa Valley Winemakers
  • Organisation/Entity: Freelance Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Oceania
  • Format: Bottle
  • Substrate: Glass, Pulp Paper

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