Öfori — is a beauty products manufacturer, which is tightly connected with Turkey. The technologies, equipment, and raw materials that the company uses are all Turkish. Öfori is focused on the Central Asian market: Tajikistan, Kazakhstan, Uzbekistan, and Kyrgyzstan. Our design solutions were also directed to Asian mentality and traditions.
The brand came to us with the objective of creating an unusual product design, that would bring something new into the market: we redesigned the classic packaging of liquid soap and added original flavors, to make Öfori’s products unique and attractive.
That was important to do because, after the pandemic of COVID-19, the market of beauty products like soaps seriously transformed: a lot of new brands came in, the necessity of such products increased, and rivalry between companies became tougher.
In order to stand out, first of all, we declined simple and ordinary aromas, like lemon, rose, or apple. Instead, we decided to use flavor mixes and unclassic variations, like olive & lime, black orchid, milk & honey, and ocean & menthol.
New flavors were supposed to attract consumers — no one ever combined ocean with menthol or olive with lime in liquid soaps before.
Moreover, we also changed the bottle structure — made it more comfortable for transportation and easier to handle. Trapezoid form also helped us to fill bottles with more soap.
Visually we made bottles bright, showed all the ingredients that are included in the soap: olives, orchids, ocean, and others. Tagged each flavor with a specific color, so that people could easily identify their favorite one.
Besides visual design, we paid attention to mobility and user comfort: made two types of bottles, one bigger — for companies, big families, and public places, and one smaller — for personal use anywhere you want.
All in all, we got a new, unique, expressive, and original product, that is much more creative than other alternatives of the market. Öfori is good both for consumers and business owners — it is easy to buy and easy to sell.
- Agency/Creative: Minim
- Article Title: Minim Discovers New Flavors For Öfori Liquid Soap
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Uzbekistan
- Market Region: Middle East
- Project Deliverables: Brand Identity, Brand Naming, Graphic Design, Packaging Design, Product Architecture
- Format: Bottle, Box
- Substrate: Plastic, Pulp Carton