Walkers — is a new snack producer from Uzbekistan, which is focused on products for children. The main mission of the company is providing world-class snacks for kids here, in Uzbekistan, and making snacks something more than just food.
YellO was supposed to be a little treat for all kids, that are feeling bored, stressed, sad or disappointed. Brand philosophy tells that this snack is not for making a kid’s tum filled, but for making him a little happier.
The main auditory of the product is children between 6 and 13, also, the product can be useful for their parents as it carries out a good feature for them — awarding your kid a snack makes him a bit more disciplined at the moment.
In fact, we not only designed a packaging style for YellO, but also made up brand naming. The main reason, why we chose exactly this very naming is that it is quite easy to spell (especially loud out) for kids.
Imagine a kid, who saw this snack in a supermarket — shouting «Yello» won’t be a trouble for him.
Moreover, «yellow» is a very familiar word for Uzbek people, as learning English became mainstream in Uzbekistan nowadays.
As it comes to the packaging — it had to be something bright, colorful, and memorable. Inspired by minions of Gru, we designed characters, heroes of the YellO: little monsters who can literally eat anything. They are optimistic, inspiring, and fun. Here is when our packaging starts delivering emotions to kids even before they reach the product inside.
YellO snacks now placed in markets of Uzbekistan, with further plans to scale up to the Central Asian region — Tajikistan, Kazakhstan, Kyrgyzstan, and Russia.
All in all, we managed to create an unusual snack packaging, which is the first Uzbek snack focused on children, while others are more positioned as beer companions or «snacks for friends» and etc.
We believe that such products like YellO make childhood better, as it provides positive memories for kids, giving parents an additional opportunity to treat their children, bring them joy and demonstrate love.
- Agency/Creative: Minim
- Article Title: Minim Design Creative Packaging For Yello Snacks
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Uzbekistan
- Market Region: Middle East
- Project Deliverables: Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture
- Format: Sachet
- Substrate: Pulp Fibre