Alexey Lysogorov – Kyrgyz Mineral Water “Issyk-Ata”
“ New design for Kyrgyz Mineral Water “Issyk-Ata” contains symbolism associated with deep water origin. New bottle form associated with mountain trees. The water coming from the depths has useful healing properties, and the orange color in design is a symbol of hot springs (Issyk – from Kyrgyz language is “hot”), and the conventional “arrow down” shows the origin of water from the depths of a unique source.”
CREDIT
- Agency/Creative: Alexey Lysogorov
- Article Title: Mineral Water Branding and Structural Packaging Design Communicates Deep Water Origins
- Organisation/Entity: Freelance Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Kyrgyzstan
- Market Region: Asia
- Format: Bottle
- Substrate: Glass
FEEDBACK
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