When it comes to spirits like Whisky and Rum, the label serves as more than just packaging—it’s an introduction to the story within the bottle. Each element on the label conveys a unique narrative, and this collection captures the essence of both spirits through carefully chosen graphic motifs.
For Whisky, the barrel takes center stage as a symbol of tradition, craftsmanship, and the artistry of aging. This iconic element underscores the importance of the barrel-aging process, which shapes the spirit’s character and links it to a legacy of excellence. It stands as a visual testament to the heritage and meticulous care that define fine Whisky.
Rum’s identity is expressed through the anchor, a representation of stability and maritime heritage. This motif pays homage to the spirit’s deep-rooted connection to naval history and seafaring adventures. Evoking exploration and timelessness, the anchor seamlessly aligns with Rum’s rich and adventurous narrative, offering a distinct yet complementary counterpart to Whisky.
The result is a label design that artfully blends tradition and innovation. The barrel and anchor act as powerful visual anchors, encapsulating the individuality of each spirit while creating a cohesive identity across the collection. With luxurious finishes such as gold foil, bronze ink, embossing, and selective varnish, all on pearl-effect paper, the labels are as premium as the spirits they represent. They leave a lasting impression on the shelf and in the hearts of consumers, serving as a promise of the quality and craftsmanship within.
CREDIT
- Agency/Creative: MindBrand Design Studio
- Article Title: MindBrand Design Studio Blends Tradition and Luxury in Whisky and Rum Label Designs
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Moldova
- Agency/Creative City: Chisinau
- Market Region: Europe
- Project Deliverables: Graphic Design
- Format: Bottle
- Industry: Retail
- Keywords: Spririts label, design, graphic design, whisky, whiskey, rum,
-
Credits:
Designer: Tatiana Arnaut